Since 1963 Dotline has been one of the leading distributors of photographic, digital, audio-visual and video products and accessories..

Dot-Line has thousands of products at every price point, covering practically any photographic and video need—that’s the trademark of DLC (formerly DotLine Corp.). And DLC offers a private-label program that lets you sell over 1,000 of these fine products under your own store name and logo, adding to increased name recognition for your store and your brand. If your customer needs it, you’ll find it in our catalog. And if you can’t find it, we may even be able to custom-manufacture the product for you. A name you can trust since 1963.

Prospective end user/applications: photo and video hobbyist, enthusiast, amateur, student, and aspiring pro shooting in the home studio or on location; traditional darkroom; traditional storage; display and exhibition; traditional retouching, audio-visual.

Dotline is a division of PromarkBRANDS, Bartlett, Illinois.

PromarkBRAND is the leading MANUFACTURER of equipment and accessories for photography, videography, and digital imaging. PromarkBRANDS other brands include Cool-Lux, Dot Line, Logan, Norman, Photogenic, Photoflex, Quantum Instruments, Radiopopper, Smith-Victor, and Speedotron. PromarkBRANDS is a company deeply steeped in a tradition of support for our customers.

We place great emphasis here at PromarkBRANDS on the quality and diversity of the BRANDS we own. That’s why we’ve incorporated BRANDS in our name.

We help make pictures and video look their best and we also want you to look your best. At Smith-Victor we developed the first viable powder flash system. 100 Years later our Cool-Lux LK2020 was chosen by NASA as the first video light on the Space Shuttle and also nominated for an Oscar. Radiopopper designed the world’s first radio TTL flash system. Honeywell chose Smith-Victor to help light Boeing 747 jet wings. We help the NBA slam-dunkers look their best with arena lighting powered by our legendary Speedotron 2405 which is used in the most demanding lighting situations in the World. And we’ll always provide the best products and service to every one of our customers no matter what the situation.

Our Brands

1963
1903
1890
1975
1939
1963
1995
1935
1977

1963


Established in 1963, Norman has garnered a place in the hearts and minds of professional still photographers as contemporary in its styling and unswerving in meeting today’s challenges, delivering quality results from one moment to the next.

1903


Serving photographers since 1903, Photogenic offers a full line of user-friendly, versatile monolights and lightweight power supplies and heads for flash photography.

1890


James Smith started Smith-Victor in the late 1800’s in Chicago by inventing the first reliable flash system for photography. Today 40 miles west of the old plant we still make some of the worlds finest lighting systems and accessories for professionals and hobbyists alike

1975


At Quantum, we strive to bring our customers the best flash equipment for their needs in the form of lighting kits, combining power, portability, versatility and ease of use

Quantum Instruments
A division of PromarkBRANDS
1268 Humbracht Circle
Bartlett, IL 60103-1631 USA
Tel: (800) 989-0505
Email: Quantum Help

1939


Portrait photographers throughout the country depend upon our Brown Line for the highest quality lighting possible while our Black Line system fills the needs of the most demanding commercial shooter

1963


Dot-Line has thousands of products at every price point, covering practically any photographic and video need.

Call us: (630)830-2500
or Fax us at (630)830-2525

1995


Manufacturer of the world’s first radio TTL flash system, RadioPopper aspires to design the most reliable and versatile lighting control products for photographers worldwide

General Questions: info@radiopopper.com

Technical Support: support@radiopopper.com

Tel: 360-713-0776

1935


For the traditionalist, Logan continues to offer a full-line of organizing, viewing, and storage accessories for slides, transparencies, and negatives dating back to 1939—and proudly made in U.S.A.

1977


Since 1978, Cool-Lux has established itself as the gold standard in broadcast and video lighting and accessories, with many products made in U.S.A and all fully serviced here in Bartlett.

Please contact us if you have questions or need more information.
Email:  Sales@Cool-Lux.com
Phone: (800) 223-2589 • Fax: (630) 830-2525