Welcome to Dotline!

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Since 1963 Dotline has been one of the leading distributors of photographic, digital, audio-visual and video products and accessories..

Dot-Line has thousands of products at every price point, covering practically any photographic and video need—that’s the trademark of DLC (formerly DotLine Corp.). And DLC offers a private-label program that lets you sell over 1,000 of these fine products under your own store name and logo, adding to increased name recognition for your store and your brand. If your customer needs it, you’ll find it in our catalog. And if you can’t find it, we may even be able to custom-manufacture the product for you. A name you can trust since 1963.

Prospective end user/applications: photo and video hobbyist, enthusiast, amateur, student, and aspiring pro shooting in the home studio or on location; traditional darkroom; traditional storage; display and exhibition; traditional retouching, audio-visual.

Dotline is a division of PromarkBRANDS, Bartlett, Illinois.

PromarkBRAND is the leading MANUFACTURER of equipment and accessories for photography, videography, and digital imaging. PromarkBRANDS other brands include Cool-Lux, Dot Line, Logan, Norman, Photogenic, Photoflex, Quantum Instruments, Radiopopper, Smith-Victor, and Speedotron. PromarkBRANDS is a company deeply steeped in a tradition of support for our customers.

We place great emphasis here at PromarkBRANDS on the quality and diversity of the BRANDS we own. That’s why we’ve incorporated BRANDS in our name.

We help make pictures and video look their best and we also want you to look your best. At Smith-Victor we developed the first viable powder flash system. 100 Years later our Cool-Lux LK2020 was chosen by NASA as the first video light on the Space Shuttle and also nominated for an Oscar. Radiopopper designed the world’s first radio TTL flash system. Honeywell chose Smith-Victor to help light Boeing 747 jet wings. We help the NBA slam-dunkers look their best with arena lighting powered by our legendary Speedotron 2405 which is used in the most demanding lighting situations in the World. And we’ll always provide the best products and service to every one of our customers no matter what the situation.

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